Marketing and Search Optimization

'Build it they will come' doesn't work well on the Web. When we develop a site we use all the metadata to make sure that pages are picked up by search engines correctly. DaOnlineBiz takes the complexity out of Internet advertising. We manage campaigns with search sites like: Yahoo, Google, MSN and AOL. We put together in one place everything local and regional businesses need to set-up, maintain, track and analyze local Internet advertising campaigns…simply, affordably and comprehensively. Search sites – such as Google, Yahoo!, MSN and Internet yellow-page sites (like Superpages.com) – offer one of today’s most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers. Just look at the facts: There were 6.8 BILLION searches done in June 20061. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book. When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don’t more businesses advertise where local consumers are looking? Because managing local search advertising campaigns can be extremely complex and time-consuming. Best part about it is you decide how much you want to spend and measure your returns.